‘HOW TO WIN ELECTIONS IN KENYA’ eBOOK IS OUT.

There was a time only a few years ago that “standing” for an elective seat in Kenya meant literally standing on a platform with a microphone and loudspeakers and addressing a crowd at a trading centre or urban estate on why they should elect you and not your opponents.

Your campaign team will have would have planted your campaign posters on every lamp post or wall, hoping to have more posters than your opponents and if necessary getting your youth group to tear down your opponents’.

In those days there were “promises” given to prospective voters among the crowd although in some cases children were the majority. Of course the “promises” were like castles in the air, soon to be forgotten as soon you were elected and then re-cycled five years later for the next election.

With the advent of multi-party democracy, the party who sponsored you had to have a manifesto and you needed to have a development vision for your constituency and an agenda (action plan) detailing exactly how you intend to uplift the lives of your constituents in case they elect you.

Posters and standing on a platform and addressing a crowd are no longer enough to get one elected. Kenyans have become more educated and technologically minded, with many now using social media tools such as mobile phones, internet, Facebook, Twitter, WhatsApp, e-mail and listening to FM radio stations and watching digital TV channels.

New campaign tools include web-sites for individual candidates or advertising on an election web-sites, Facebook pages and groups, SMS campaigning, WhatsApp groups, FM radio and TV talk shows, but also digital tools like giant TV screens and giant billboards. The old tools like newspaper adverts, flyers and of course campaign posters are still useful and effective.

Now anyone who hopes to take part in Presidential, Parliamentary, Senatorial, Gubernatorial, Women Rep or County Assembly Ward elections is called an “aspirant” until the day he or she wins their sponsoring political parties’ nomination, then they became “candidates”.

The 2017 General Election is bound to be the most hotly contested due to several factors, among them the stiff competition in the gubernatorial elections; and the high salary earned by Members of Parliament (MPs, Senators and Women Representatives) and Members of the County Assemblies (MCA).

In the old days of the one party state, you did not have to worry about standing as long as you were a loyal member of KANU and received a clearance certificate. All your opponents were also KANU members hence the General Elections from 1969 to 1988 were actually party primary elections and you were only declared elected when you presented your election certificate to the Return Officer a few days later.

Now with the advent of multi-party elections and passage of the new constitution in 2010, an aspirant can select to vie for any seat on the ticket of any party of his or her choice from among the over 60 registered political parties and even stand as an independent candidate hence still get a chance of standing as a candidate for Presidential, Parliamentary, Senate, Women Rep, Gubernatorial and County Assembly Ward elections.

Aspirants and incumbents who will WIN in the 2017 General Elections will do so due to three or more of the five “P”s:-

PERSONALITY -some candidates are so charismatic that they will get elected no matter what party they stand on.
PARTY -some candidates will get elected due to the popularity of their political party in its stronghold Counties, Constituencies and Wards.
PROJECTS -some candidates will get elected due to projects initiated and a good development record.
PROSPERITY -some candidates will get elected due to their ability to financially assist their constituents directly or indirectly.
PLANNING -Only candidates who use Strategic Election Planning can expect to win a primary election and ultimately the General Elections.

The purpose of the “Strategic Election Planning Manual for Kenya Election 2017” e-book is to assist aspirants and incumbents in the 2017 General Elections on how to use Strategic Election Planning to prepare for their elections or re-elections. It is for only serious candidates who really want to win their respective seats and are committed for a rigorous election campaign and the huge financial outlay it entails. It is also useful for political parties when planning for their party primary elections, nominations and election campaigns. The e-book is 160 pages and divided into 22 chapters as follows:-

1. INTRODUCTION………………………………
2. CAMPAIGN ACTION PLAN…………………
3. WHY STRATEGIC ELECTION PLANNING?…
4. KNOW YOUR ELECTORAL LAW………………….
5. KNOW YOUR ELECTORAL AREA………………
6. LEADERSHIP AND INTEGRITY…………………..
7. FUNDING YOUR ELECTION CAMPAIGN…………
8. RUNNING A DIGITAL ELECTION CAMPAIGN…
9. PREPARING YOUR ELECTION AGENDA…..………
10. YOUR CAMPAIGN SECRETARIAT……………
11. ROLE OF ELECTION AGENTS………………….
12. SELECTING A POLITICAL PARTY……………
13. ELECTORAL CODE OF CONDUCT……………
14. QUALIFICATIONS FOR NOMINATION………..
15. NOMINATION OF CANDIDATES……………….
16. FIELD ELECTION CAMPAIGNING……………..
17. 2017 GENERAL ELECTION TIMELINE…………
18. ELECTION DAY…………………………………
19. VOTE COUNTING……..…………………………
20. VOTE TALLYING AND RESULTS……………..
21. FILING AN ELECTION PETITION……………..
22. FILING ELECTION FINANCIAL RETURNS…..
APPENDIX: LIST OF COUNTY ASSEMBLY WARDS…

HOW-TO-WIN-ELECTIONS-IN-KENYA-PROMO-VERSION-9-PAGES.pdf (13 downloads)

 

The e-book costs only 1,000/= but is free if you purchase the Kenya Election Campaign Management System (visit www.kenyaelectiondatabase.co.ke ). For more details contact Systex Solutions on 0722751753 or email-systexsolutions@yahoo.com